The Power of Video ~~ Social Media site Scribd strikes back!

Posted on | January 16, 2008

The power of video. How could one man’s video’s force a major change in a social media giant’s TOS? Read below to find out.

But first, let me ask you. Who has their social media campaign in full swing? Do you have a Myspace or Facebook account yet? How about using the Social Media content sites like squiddo, hubpages or Scribd? Well you won’t want to miss the relaunch of Netwave Marketing next  month.  I’ve really been honing my Social Marketing skills (thus the reduced # of posts) and will be sharing what I have gleemed from many hours of testing and slaving over a hot computer keyboard.  Now is the time to sign up to this blog! If you already have, I think you and hope you are finding the info useful.  Be sure and drop me a line at sam@netwavesolutions.com and let me know what you would like to know more about.

So on to my story. It seems that a presale video launched by an individual with a now famous Internet Marketing Instructional site, StomperNet.com was responsible for exposing a major loop hole at Scribd.com.   If you don’t know, Scribd is a major social content sharing site. When you sign up for an account, you are allowed to publish all kinds of your fresh, relevant content which then gets eaily indexed by the search engines.  Its like article marketing on steriods!  And, like most social media sites, they can provide a flood of highly qualified traffic to your site.

Until two days ago, you could post anchor tag links in all of your submitted material. “Anchor tag links”? If you don’t know, these are links to your website using real words instead of your website address.

So a normal link to your website in an article could be “Visit us at www.netwavesolutions.com“. To increase your Search Engine ranking, a more desirable way to link to your site would be “For all of your online software needs visit us today“. By using keywords, like “online software”, your site receives more importance in the search engines ranking algorythym.

But enough techno-jumbo.  Stompernet.com recently released a presale video for a new course on social medai they are starting that stated that Scribd was one of a few social content sites that allowed these links.   Now this is HUGE because social content sites generally are very favored by search engines and so, any links from them are also favored.

Well, a flood of internet marketers rushed to put up their “spammy” content full of anchor text links to their sites, which prompted Scribd.com to say, “Wait! we will no longer allow any links in your content”. This is a crying shame to those of us that would use Scribd.com in an ethical way to market our wares. What’s worse, is scribd pages with these links are now being pulled down and accounts being closed! Yikes!!

So the moral is, above all, when using social marketing, always provide valuable content first, try and help others second, and then and only then may you attempt to market!

Ridin’ the wave,

Sam

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