Real marketers blog…Are you? (and are you doing it correctly?)
Posted on | June 21, 2007
(Or go straight away to check out www.bloggersguide2profits.com. )
Introduction
What are blogs?
As you might have experienced, surfing the web was a fairly passive activity in the past. Like reading or watching TV or a bit of a combination of the two. The website as such, was all designed to be a rather one-way informative medium. Then came the advent of the blog….
So what on earth, er, the World Wide Web, is blogging? Abbreviated from “web log” a blog is simply a stream-of-consciousness kind of writing. Whether you are a major celebrity or a high school kid, you can blog. It requires no technical skill at all and costs almost nothing. They have become amazingly popular and are continually in the news. Recently, some people have been fired by major corporations for blogging about the goings-on at work! So you know there are plenty of readers out there.
What’s the buzz and what’s in a blog anyway?
What can be included in a Blog?
What could you include in a blog? Practically anything that comes to your mind. In many instances, the discussion depends upon the theme of the website or a web page itself that is associated with a blog. Blogs are an excellent way of expressing personal opinion. These range from discussions about news, current events, sports, hobbies, careers, and various other topics. If you can think it, and you can type, you can blog it, more or less.
Blogs are being used effectively now by businesses as well. As stated earlier, Blogs are fast gaining popularity as an efficient marketing and advertising tool that helps businesses promote their products and services. Much more on this in a moment….
Why Blog?
As described earlier, blogging does not need any sophisticated programming skills, and even does away with complex coding. With almost no barrier to entry, it is estimated that there are more than 10 million blogs on the Internet today and growing.
Since bloggers enjoy the freedom and power of posting their thoughts and views instantly, blogging empowers visitors with a sense of instant gratification.
We all might want to blog – just ramble on and often complain! – for personal reasons or for fun. We perhaps want to stay connected to the big wide world out there, get something off out chests, or try to entertain far-away friends.
Blogging, much like a website, fives you a worldwide reach. Besides creating and maintaining a blog is far easier, quicker and cheaper compared to managing a website.
Are you starting to see the business potential here?
Business Blogging!
What is business blogging?
Today blogging emphasizes being informational rather than promotional. Unlike mass marketing, blogging gives the organization a human face. In other words, marketing your business with blogs is as close as it gets to face-to-face marketing. And this is something that is seen as the biggest advantage of blogging…it’s a personal thing. Not some scary company talking, but a real guy or gal.
Hence, blogging for business is a strategic activity designed to promote the organization’s vision, provide an online brand, secure untouched markets, and establish the company as the leading voice in the industry…all by making the company seem more human, low-key, and accessible.
Small businesses and B-Blogging
Small businesses have the opposite problem – they often want to seem bigger and less personal.
You will find that a large number of small business owners….
Well, you get the gist of it. It’s very powerful stuff. If you are a small business owner, have just started a business whether online or off, and have not started blogging, WHY NOT? Or if you have, are you doing it effectively?
Check out www.bloggersguide2profits.com today. This book has changed my thoughts on blogging forever, and will surely help you get your blogging efforts off the ground and on the way to prosperity!
~~ Riding the wave,
Sam
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