Where’s the money? Let me show you….
Posted on | February 11, 2008
Its in the list. All the top marketers still say, the money is in the list. In an upcoming post, we’ll talk more about building a list. But today, I want to focus on your email content. If you don’t deliver something your prospects and customers want (not need, mind you), really want, they’ll drop you and fast!
So, let me give you my two best tips on writing killer emails that prompt your prospects to fall over themselves to buy from you.
Content should be entertaining or useful or both.
Don’t talk about your business and what your business is doing and what your business will be doing. Depending on your niche or market, entertain your readers. If you sell books, put a short story on your newsletter. Or better yet, START a short story and finish it… that’s right, on your site! Or if your business is selling high-end electronics, inform your reader about the latest advancements in high tech gear with a review or a “how to” of some kind that would truly be interesting to them.
Track and test!
Keep good statistics on your email click-throughs. Most quality bulk email programs and auto-responders like Aweber and Get Response will allow you to track how many times your readers click on one of your links in your email. By knowing these numbers, you can know which type of promotion or which way of turning a reader into a visitor is working within your niche.
Now I have a special gift for you. I stumbled across an amazing set of free videos, over an hour, that gives some killer tips on how to profit from your list using email. Its called Email Promos Exposed.
Its by a top marketer, Michael Rasmussen, a guy I have been following for some time and who always puts out quality stuff. I will tell you he has an offer to buy something before you get to the videos, but you just click no through a couple of pages and then I promise, you will get to some killer video on email promotions.
If you liked the video, be sure and leave me a note below!
Sam
Do you need it or want it?
Posted on | February 9, 2008
The following is an excerpt from a wildy popular book by Dan Kennedy, one of the greatest minds in Internet Marketing and copywriting today. (If you don’t know who he is, just Google him. )
“Zig Ziglar coined a marvelous phrase: Emotional Logic. I don’t care if you’re selling the dullest, most technical business-to-business product ever invented, you won’t sell it successfully on logic alone.
After a seminar for a direct marketing club, an executive from a very large computer manufacturing company accosted me and wanted to know if I thought expensive, sophisticated software packages, in the $1000 to $5000 price range, could be sold via direct mail. I said, “Yes” — if you know who your prospect is and why he should want your software. The exec then gave me a 10-minute dissertation on why his software was needed. For one think, it sped up the processing of certain data by 200%. “So a guy could get a project done in 1/4the the time it takes now and go plan an afternoon of golf without feeling guilty?” I asked, “What does golf have to do with it?” he asked.
Hopefully you understand that golf has everything to do with it. Why in the hell would I want to get my work done four times faster if all I’m going to get as a result is more work to do?
Then a guy like that’ll tell me: “The people we deal with are more sophisticated than that.” Really. I wonder why that Jones fella shelled out all that money for the Dallas Cowboys? Did he need a football team? Did he need a job? Donald Trump just bought a huge house in Palm Beach. Guess he needed a place to sleep. Sophisticated folks buy a lot of stuff just because they want it. Like car phones. I know people who live four miles from their offices and never go anywhere who have car phones. One of the reasons I got my current house was the spa in the backyard, and I haven’t been in the dammned thing in five years. If you market based on rational thinking on the prospect’s part and only that, you’re in trouble.”
OK, that’s a small sample of Dan Kennedy’s book “63 Killer Marketing Strategies.” I have read it front to back, twice now and then gone back and reread certain parts. I suggest you download it now and go through it. There are some true gems in there whether you’re a newbie marketer or a seasoned vet.
I am providing a copy to you, with my complements. No email to give, nothing to buy, no strings attached.
Enjoy!
Sam
P.S. Here’s the link again:
http://www.netwavesolutions.com/Internet-Marketing-Tips-Dan-Kennedy.html
Are you stuck in your efforts?
Posted on | January 18, 2008
I’ve been there.
Would you like to learn marketing strategies from a guy like me or from the greatest marketers of all time? (Don’t worry, you won’t hurt my feelings!)
Click on the link below to learn from guys like Max Sackheim who was most famous for writing a mail-order ad that ran unedited for 40 YEARS!
Or, E. Halderman-Julius who sold more than 100,000,000 “little blue books” just by changing their titles!
No email to enter, just some good tips and techniques for your marketing efforts!
Ridin’ the wave,
Sam
http://www.netwavesolutions.com/dl_great-market-strat.html
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